Media meet and greets: The ‘human’ element of media relations
All too often business executives do not get to interact with editors and journalists on a more senior level and ...
Read moreDetails
Tag: communications
Like a bird on a wire: Lessons from an internal communications specialist
You may be asking: What business does an external supplier have curating another company’s internal communications? How can one report from the front lines ...
Read moreDetails
It’s in our DNA: African oral tradition a powerful platform for storytelling
The truth is, stories are not loaded with hard data but rather with something more powerful: emotional data. That's why ...
Read moreDetails
Changing a brand to change minds in a changing world
With this new brand, the International Fund for Animal Welfare can change how humans care for other species and the ...
Read moreDetails
Social media fits Big Tobacco’s advertising needs to a tee
You can call it stealth, undercover or guerrilla marketing if you wish. Whatever its name, this is 21st-century cigarette advertising ...
Read moreDetails
The Grinch of Valentine’s Day, but Netflorist got its crisis comms right
One of the easiest ways to solve the majority of brand attacks is to respond quickly. A brand that shows ...
Read moreDetails
