Product thinking and why it’s crucial in the news media industry
News media audiences today are firmly in the driver's seat. Online news platforms and social media have lent people a ...
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Tag: community
Three ways your business can build a community economy
The way we interact online is undergoing a massive shift, away from an emphasis on creator-led content and towards more ...
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Why #adland needs Twitter
Ahhh, Twitter. I’ll admit upfront that over the last decade I’ve had a love/hate relationship with the platform, going through ...
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Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...
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Hyper-lekker, hyper-logical, and hyper-local! Impact is a function of location
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...
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eSports expo: rAge with the machines
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing ...
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