Taking the next steps with mobile marketing
Dr Pieter Streicher takes a look at how to deploy mobile marketing in a retail context, specifically using SMS shortcodes ...
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Tag: Consumer Protection Act
Drive your mobile marketing from your desktop
CYBERTORIAL: A successful mobile marketing campaign relies on one of two things: a mobile messaging platform provider to handle the delivery ...
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How South African companies can avoid becoming a spammer under the CPA
There is no denying that the launch of the Consumer Protection Act (CPA) “do not contact registry” to allow South ...
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Better to ask permission than forgiveness in mobile marketing
Tomorrow, on April 1, the Consumer Protection Act comes into play. Western Cape Minister of Economic Development and Tourism, Alan Winde, ...
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Unpacking the legislation that impacts on direct marketing
In South Africa, we work in an Opt Out regimen as per legislation and that means, in essence, that brands ...
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New tricks for old dogs – converting legalese into plain language (Part 2)
Following her story on how she went from legalese to plain language, Caryn Gootkin explores further the need for plain ...
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