South Africa ranks poorly in inaugural Nielsen research
Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure ...
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Tag: consumers
Magazines are not dead!
Samir Husni, better known in the world of media as Mr Magazine, is in South Africa as part of a ...
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Communities, not consumers: The marketing gold for media brands
In an unstable market where technology makes the choice of information sources infinite, a media brand must build strong community ...
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Experiences equal engagement: Capturing consumer interest
Digital strategist Kevin Ndinguri asks ‘How do clients and brands reach consumers among the clutter?’ This is the one question that ...
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Local is lekker, but real media returns come from being relevant
Ian Manning looks at local and national media and how one chooses where to advertise. It’s easy to talk about consumers ...
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Government on ad-banning roll
If you ban ads, the world will be a healthier and better place, or so the government seems to think, ...
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