Mislabeling concerns in SA
As stated by the Minister of Trade and Industry, Dr. Rob Davies, "the mislabeling of various products is common in ...
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Tag: consumers
More humour and less sex in ads, South Africans say
Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans, ...
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Lies, damn lies… and then there’s audience statistics
Often we are told by analysts that Serena Williams is more likely to win the grand slam over Maria Sharapova, or ...
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South Africa ranks poorly in inaugural Nielsen research
Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure ...
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Magazines are not dead!
Samir Husni, better known in the world of media as Mr Magazine, is in South Africa as part of a ...
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Communities, not consumers: The marketing gold for media brands
In an unstable market where technology makes the choice of information sources infinite, a media brand must build strong community ...
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