Hyper-lekker, hyper-logical, and hyper-local! Impact is a function of location
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...
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Tag: convergence
Digital and mobile remain on the rise, convergence is key
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways.
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Lightning speed highlights from ‘advertising’s new world order’
In keeping with the trend of ‘snackable content’ IAB SA CEO, Josephine Buys, gives us lightning speed highlights of the ...
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Convergence is the buzzword
The OOH media in South Africa and the world at large is incredibly broad and filled with complexities. While it ...
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Premium or programmatic: Both have a part to play
South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to ...
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Ups and downs, but Western Cape radio still fiercely competitive
An overview of the latest RAMS 2015 release indicates that radio listening was in fact down - roughly five minutes ...
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