Why adopting AI to reach Gen Z makes good business sense
Leveraging artificial intelligence (AI) to connect with and cater to Gen Z not only makes sense – it is possibly ...
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Tag: data
Five reasons why in-housing should not be the go-to solution for brands
In recent years, media agencies have experienced a renaissance, challenging the notion that their primary role is limited to procurement. ...
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What to consider when connecting to South African consumers in 2024
Merriam-Webster chose 'authentic' as its word of the year for 2023, based on a major rise in searches for the ...
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Seven Days on Social Media: #PrettyGreenEyes, election mania and in vitro cannibalism
Over 1 300 children and adults go missing every month in South Africa. While we were all looking for #JoshlinSmith, ...
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From data to sales
How can businesses bridge the gap between their substantial investment in marketing and the modest returns in sales conversions? This ...
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Brands bridging generations
The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success. ...
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