Focus on the channels where your audience is most active, which can be determined by behavioural data. Read more
Data from GfK’s recent ViewScape study shows that some younger subscribers are starting to turn away from linear TV, including pay TV, in favour of SVOD alternatives. Read more
Vizeum’s South African arm is contributing more to the global business, and the launch of a new business tool will only boost it further. Read more
Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. This is not the ways advertisers built brands in the recent past. Read more
What would be the outcome if we don't take steps to safeguard our private information? Are you prepared to become a parrot trapped in a gilded cage forced to echo its master’s words in excha... Read more
People tend to think that personal communication originates within the intimate dimension of our personal space... but data alters our understanding of personal and public spaces. Read more