I can’t think of any business right now not interested in saving money, time and efficiency. A data-driven content marketing strategy will definitely help. Read more
SACCI CEO Alan Mukoki was the keynote speaker at this year’s PAMRO conference, touching on everything from economics to politics and business. Read more
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data by major platforms has become a social, political and regulatory lightning rod... Read more
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is b... Read more
Hashtag by hashtag: The stories that had South Africa talking this week. From public protector Busisiwe Mkhwabane's fight with Cyril Ramaphosa to Zandile Gumede's axing and Jeffrey Epstein's... Read more
