Tag: data

Ever been on an awkward blind date or approached by someone who completely missed the mark? That’s the disconnect many ...

Data powers everything in modern marketing, from the ads we see to the recommendations we receive. It knows what we ...

The world of communication is evolving at a remarkable pace. Once dominated by press releases, media briefings, and traditional advertising, ...

* Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach Anchored by its revolutionary operating system and ...

WPP and Universal Music Group (UMG) have announced a strategic partnership that will provide clients’ brands with cutting-edge audience engagement ...

The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. ...