Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
There’s no doubt that WhatsApp has dominated mobile messaging in South Africa. But now there’s a new player with a massive edge: it’s data-free. Read more
With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, what they buy and who they are - and delivering valuable insights to advertisers... Read more
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
The Protection of Personal Information Act (POPIA) has not been scrapped, but like almost all government regulation, is taking time to implement. Read more
As the great Bill Gates once said “Banking is necessary, but banks are not”; Michael Jordaan echoes those same sentiments with regards to marketing. He believes marketing is important, but... Read more
