One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way. Read more
There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media agencies. Read more
Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives — second-to-none being the way they shop online. Read more
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may... Read more
At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures - which career path to follow a... Read more
For almost a decade, print media brands have travelled an arduous journey towards transforming legacy platforms and aligning their future with rapidly changing media consumption habits. What... Read more
