Static vs. digital: When it comes to outdoor media, both can play a role in your media strategy
Don’t for one second think that static OOH is disappearing – quite the contrary. The static occupancy rate in South ...
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Tag: digital out of home
Open letter to the media industry: Load shedding may have dealt media a curveball but…
There’ve been more than a few conversations that lament the knock that load shedding is having on the out of ...
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Digital OOH in the age of load shedding
Constant power surges are bound to cause technical glitches and damage digital screens, which will surely require costly repairs and ...
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Attention OOH advertisers: This is your Western Cape wake-up call
Since the dark days of the pandemic – and despite the dark days of Stage 6 load shedding – the ...
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Making a case for good
We’re seeing media owners increasingly shape-shift into social enterprises, using our influence, commercial strategies and resources to address socioeconomic challenges.
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When the sky’s the limit: How to make your airport advertising work
The demand for advertising positions in airports has skyrocketed, demonstrating the value that brands place on airport advertising.
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