E-wallets: The new frontier of driving usage and consumer loyalty to digital payments
Beyond the payment functionality of mobile wallets, brands can also consider using cash rebates and discounts to encourage usage and ...
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Tag: digital
Unlock the full power of machine learning for your campaigns
Smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram and WhatsApp) has come a long ...
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How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out
Once upon a time, most advertisements were public. If we wanted to see what advertisers were doing, we could easily ...
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Africa is still working the most for the lowest-quality internet, further deepening the digital divide
Surfshark recently released an internet divide study, which is based on data from the annual digital wellbeing index.
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TikTok’s ‘community commerce’ brand of digital shopping inspires, entertains and informs
TikTok recently celebrated its milestone of reaching one billion active global users, and according to recent data published by the ...
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Take charge, adapt and innovate to keep up with the digital tidal wave
Whether change is digital or not, one thing remains true; change will happen, whether it is happening to you, for ...
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