Tag: digital

PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways.

Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...

In the new digital economy of attention, producers demand wider distribution for their films, while audiences demand endless choice.

Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when ...

Spotting a gap in the African storytelling landscape, startupAFRICA is unearthing and profiling game-changing start-ups and entrepreneurs on the continent.

There’s no doubt that WhatsApp has dominated mobile messaging in South Africa. But now there’s a new player with a ...