TBWA and Facebook Africa form strategic partnership
In an agency first for South Africa, creative group TBWA has partnered with digital giant Facebook Africa in a strategic ...
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Tag: digital
The Awards Wrap: Do today’s recruitment ads hit the mark? You decide…, 2019 Bookmark Awards entries open, VISI Mag and CSA win awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Lots of ...
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Digital and mobile remain on the rise, convergence is key
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways.
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The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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Video-on-demand and the myth of ‘endless choice’
In the new digital economy of attention, producers demand wider distribution for their films, while audiences demand endless choice.
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Know your influencers, or you might experience the dark side of influencer marketing
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when ...
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