The particular challenges of financial services’ digital marketing campaigns
Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow ...
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Tag: direct marketing
On the ball: Giving a full service edge on Amazon
Ahead of its imminent, highly anticipated launch, we get the nitty gritty on how brands can prep for success on, ...
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What does POPIA really mean for SA’s direct marketers?
Consumer law and POPIA expert, Elizabeth de Stadler from Novation Consulting and JD Engelbrecht MD of Everlytic, demystify the law ...
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Insights from South Africa’s Cannes Lions judges: What makes great creative work
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges ...
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KISS! That should be the rule for TV ads
The old 'Keep It Simple Stupid', or 'KISS', adage still most certainly applies to TV advertising and in fact pretty ...
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Key trends in email marketing: What you don’t know about this tried and tested channel
Email marketing remains a tried and tested tool for communication. Here are six must-know trends in the sector.
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