The medium that owns hyper-loyalty: A brand’s best friend
In today’s crowded media landscape, brands are constantly searching for authentic ways to connect with their audiences. Community radio – ...
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Tag: engagement
Mzansi Magic: Celebrating a legacy of delivering iconic telenovelas and more…
Since 2010, Mzansi Magic has been creating memorable telenovelas and shaping the very fabric of Mzansi entertainment. It has redefined ...
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From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and ...
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Empowering brands with meaningful community connections
Despite the seemingly odd pairing of insurance and clothing, Old Mutual and Woolworths are two of South Africa's most trusted ...
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Lights, camera, newsjacking: Unleashing the power of earned media
When we combine the power of earned media with newsjacking, that's when the real magic and proper ROI happen. It's ...
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How to get the most out of your Twitter account
South Africa has about 2.85-million Twitter users – a relatively small but vocal audience that can be harnessed to a ...
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