What I learned about marketing from Taylor Swift
Unless you live in a box, you know who Taylor Swift is. She is a modern pop icon with a ...
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Tag: engagement
The perfectionist’s trap: How cautious PR lost Apple the narrative
For PR professionals, the question is no longer if AI will change our industry, but how we can harness it to elevate our ...
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The medium that owns hyper-loyalty: A brand’s best friend
In today’s crowded media landscape, brands are constantly searching for authentic ways to connect with their audiences. Community radio – ...
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Mzansi Magic: Celebrating a legacy of delivering iconic telenovelas and more…
Since 2010, Mzansi Magic has been creating memorable telenovelas and shaping the very fabric of Mzansi entertainment. It has redefined ...
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From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and ...
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Empowering brands with meaningful community connections
Despite the seemingly odd pairing of insurance and clothing, Old Mutual and Woolworths are two of South Africa's most trusted ...
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