Tag: engagement

Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...

Giving consumers digital rewards is the best way to encourage them to watch, share and engage with your brand, video ...

Something to think about: the rate at which emails prompt purchases is three times that of social media, and it ...

Radio is often an afterthought in the media agency planning and buying process, and thus its effectiveness is limited and ...

Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...

If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, ...