The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
Creative agencies can learn a thing or two from Africans who are using creativity to overcome constraints. The spirit of innovation is very much alive. Read more
Media Moves… TheMediaOnline’s weekly round up. Lord Hollick joins BrandsEye. Kagiso Media announces new key executive positions. FCB Africa appoints group chief account leadership off... Read more
The Media Online’s weekly round up. Lee Scott to host Kliphard. Marriott International announces dynamic new sales and marketing team. Grey Group announces leadership appointments. Pro... Read more
Adweek has honoured Grey as its Global Agency of the Year for 2015. This is the group’s second win in the past three years for this prestigious honour. “In 2015, the difference is the depth... Read more
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