What brands need to know about working with podcasts
Podcasting has matured, reached that phase in its adoption cycle where brands have begun to notice its potential but it ...
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Tag: growth
Communications redefined: No more ‘good old days’
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge ...
Read moreCOVID-19 fastracks online shopping in South Africa
Thirty-seven percent of South Africans saying they are shopping more online, according to a recent Nielsen syndicated study on the ...
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Community radio: A reflection of the soul and character of a community
A new manual on community radio by activist NGO Right2Know is a comprehensive look at why community radio is important ...
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Data-driven insights, stable radio, and digital OOH drive Primedia’s growth
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for ...
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Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
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