AI, my unexpected ally
When OpenAI’s GPT models burst onto the scene a few years ago, fuelling the enduring AI frenzy, I was apprehensive ...
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Tag: Helm
Human connection in a digitally-driven world
In today's digital age, where advancements in technology are developing faster than their real-world applications can be envisioned, connecting with ...
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AI ushers in the era of marketing precision
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, chief client officer at Helm, ...
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From RAG to riches
The hype and talk about LLMs and Generative AI have created much anticipation in the business world around the benefits ...
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To generate, or to create…
The rapid rise of generative AI has been rather daunting for me – both as a writer and as someone ...
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Awards Wrap: DStv Content Creator Awards 2024 entries open, Shop! SA Shopper Marketing Awards call for entries, record number of entries for Top 16 Youth Brand Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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