Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may help. Read more
The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line with the vibrant colours and flavours of its West African... Read more
'Talent and its management… remain at the heart of our reason to be: That is what our clients pay us for...' ~ WPP Annual Report & Accounts 2016. Read more
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