SA consumers want brands to help them invest time and money in new ways
New consumer research has found that South Africans’ deep appreciation of money, time, and relationships, has resulted in the creation ...
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Tag: Henk Pretorius
A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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PAMRO takeouts 2018: A billion Africans, the billion dollar question
The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line ...
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Talent and management vital to growth of agency biz in Africa
'Talent and its management… remain at the heart of our reason to be: That is what our clients pay us ...
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