Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...
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Tag: IAB
On the record: The Fourth Industrial Revolution and the reality of the digital divide
Admirable and inspiring as President Ramaphosa's vision of smart South Africa is, it cannot materialise unless SA not only crosses ...
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State of the digital out of home nation address
There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in ...
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Direct-brand revolution will hit media industry hard
Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and ...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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First steps of the PAMS journey completed
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.
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