What 'watercooler content' do you reference during the day at work? What apps do you read that aggregate and curate content? You are being influenced... Read more
Those keeping an eye on the SA media scene, will have seen Shaka Sisulu conclude two deals in the past month. And that is just the beginning… Read more
Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be not only worthwhile, but necessary. Read more
Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South Africa. Read more
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as it's benefits are realised by more and more brands. Read more
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is notoriously difficult to get right, but is not a new concept Read more
