Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
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Tag: influencers
The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone ...
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Where to next for influencer marketing?
There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...
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Time for Africa’s creators to cash in on $17.8 billion
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion ...
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Pot of gold?
Social media content creation is a space that’s increasing in value locally, with 45.34 million South Africans using the internet ...
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2025 Marketing trends: Winning in a decentralised, AI-powered world
It’s 2025 and AI has rewritten the rules, Web 3.0 is shaking up digital marketing strategies, and consumers are demanding ...
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