MRF market research on track
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. ...
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Tag: insights
TMO.live: Exploring radio trends with Radio Days Africa
In the latest edition of TMO.live, Michael Bratt chats with Franz Kruger, adjunct professor of journalism and director of the ...
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Consumer insights into the Kasi market revealed
Cybertorial* Township consumers believe it is worth paying extra for quality goods, will switch to another brand from their favourite if ...
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An analysis of the youth market
Cybertorial* What do youth look for in a brand? Ask Afrika answered this question through its Youth Brands research, the ...
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Ask Afrika explores the power of Kasi and youth markets
Cybertorial* Market research company Ask Afrika recently held its Kasi Star Brands and Youth Brands conference at Zonki Shebeen on ...
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Seeing radio differently (With pics)
Radio is often an afterthought in the media agency planning and buying process, and thus its effectiveness is limited and ...
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