The strategic role of graphic design in bringing brands to life
With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital ...
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Tag: logo
iProspect: Empowering brands with integrated solutions and unmatched expertise
iProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa with its ...
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Y-Not? YFM undergoes brand evolution
Today, YFM, iconic in its mere existence and fondly referred to as ‘Y’ undergoes an official evolution. The station synonymous ...
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World of Media: Mastercard evolves its brand mark by dropping its name, social media giants gearing up to fight
Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. ...
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Behind the brand: Re-imagining an iconic name, and doing so in the simplest way possible
Nelson Mandela Metropolitan University recently rebranded as simply Nelson Mandela University. Creative Caterpillar was the creative team behind this process.
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Behind the brand: Absa repositions as Brave, Passionate, Ready
As a result of Barclays Africa down selling its stake in it, South African banking group Absa has rebranded. Here’s ...
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