Agentic AI could be your own team of specialists. But where do you begin?
The exponential growth of generative AI tools like ChatGPT and Gemini have quickly become mainstream in digital marketing. Taking the ...
Read more
Tag: marketing
What marketers keep getting wrong about Black Friday
Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin’s strategy ...
Read more
Influence, or Illusion?
Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded $30 ...
Read more
Awards Wrap: Rogerwilco sweeps 2025 Assegai Awards, Lobengula Advertising proves the importance of employee marketing, Flow Communications shines at Assegai and Smarties
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
Read more
What the alcohol advertising industry and alcohol producers get away with
South Africa has a problem with alcohol, and I contributed to it. From 2002 to 2013, I worked in advertising, ...
Read more
Swift marketing: In her revenue era
Taylor Swift’s latest studio album, The Life of a Showgirl, has just enjoyed a second week on top of the ...
Read more
