South African marketing’s untapped goldmine
At the start of 2023, a total of 112.7 million cellular mobile connections were active in South Africa. This figure ...
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Tag: marketing
Playing the long game
In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing ...
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Media Moves: BBC Studios and SABC launch BBC Primetime, Tuks FM rebrands, new appointments at Primedia Broadcasting
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: BBC Studios ...
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Why adopting AI to reach Gen Z makes good business sense
Leveraging artificial intelligence (AI) to connect with and cater to Gen Z not only makes sense – it is possibly ...
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Top risks for the sports and entertainment industry
Damage to brand or reputation was rated the number risk facing the sports, recreation and entertainment (SRE) industry in Aon’s ...
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How can we counter ‘black box’ trading?
The history of the media industry has been one of ad buyers, sellers and tech/data enablers each pitching and pressing ...
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