Digital media: The lifeline for businesses during coronavirus pandemic?
The lifeboat here, right now is digital media. For a business to survive in this critical, life-altering time is to ...
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Tag: marketing
On the record: Now is NOT the time to stop marketing
Responsible media is at the forefront of fact-checking, fighting fake news and misinformation, ensuring readers are kept up to date ...
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Three ways load shedding has affected advertising in media
Load shedding has once again become one of the most used buzzwords in South Africa. With the country now confronting ...
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Brand advocacy – the most powerful route to market growth
As marketing communications becomes even more competitive, it’s more difficult for brands to stand out.
Read moreBlack women prefer hair products marketed with them in mind
Marketing reports indicate that black consumers long to feel authentically represented in advertising campaigns, especially black women.
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Five insights to power up your personal brand in 2020
Why are people still buzzing about personal branding in 2020? The reality is, you’re already selling something that exists.
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