Tbo Touch on creating and marketing brands in a competitive space
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...
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Tag: marketing
Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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The naked truth: What CEOs really think of marketers
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of ...
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Of scaredy cats and cream puffs: Marketing laid bare
The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case ...
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Habana and Carter: Using brand ambassadors and activations to great effect
Mastercard officially kicked off its road to the 2019 World Cup by announcing Bryan Habana as its newest brand ambassador, ...
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‘Medialiens’ return to the Forbidden Planet
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need ...
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