Is your brand ready for the Centennials?
New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials.
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Tag: marketing
Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
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Behind the Brand: The current affairs, boundary pushing advertising of Nando’s
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing.
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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Beyond the billboard into the Blue yonder
It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, ...
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‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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