Why brands should build events that take thought-leadership to target markets
Large corporates and even government departments need effective platforms where their thought leadership can reach people directly.
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Tag: marketing
The Awards Wrap: AMASA Awards open with new award announced, Audio Militia celebrates Cannes win
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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The evolving role of the CMO to curate hyper-relevance
Chief marketing officers from various brands gathered at an event to network, share knowledge and discuss their changing role in ...
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Behind the brand: Re-imagining an iconic name, and doing so in the simplest way possible
Nelson Mandela Metropolitan University recently rebranded as simply Nelson Mandela University. Creative Caterpillar was the creative team behind this process.
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Advertising with an agenda: Is SA ready for ‘hackvertising’?
Three brand gurus talk branded content, and how to get it just right.
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No surprise, content is king! But don’t only blame media when your advertising campaign fails
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...
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