Advertising with an agenda: Is SA ready for ‘hackvertising’?
Three brand gurus talk branded content, and how to get it just right.
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Tag: marketing
No surprise, content is king! But don’t only blame media when your advertising campaign fails
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...
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Realising creative potential: Advertising executive challenges the status quo
The role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...
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Behind the brand: Absa repositions as Brave, Passionate, Ready
As a result of Barclays Africa down selling its stake in it, South African banking group Absa has rebranded. Here’s ...
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Shaka Sisulu making new media moves
Those keeping an eye on the SA media scene, will have seen Shaka Sisulu conclude two deals in the past ...
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The Awards Wrap: Entries open for RDM Awards, Capro shines bright at FCJ Excellence Awards, Ads24 wins more awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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