Tag: marketing

Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...

OPINION: I feel absolutely no sympathy for that silly little woman who gave “Sparrow-Fart “ an entirely new meaning and ...

What will this year bring? I don’t know, but I do have some good guesses on some of the headlines ...

The Independent Agency Search and Selection (IAS) Company announces its launch of an innovative service to marketers and procurement officials ...

Using the Flux Trends T.R.E.N.D.S acronym, Flux presents six factors you should be looking out for this year. The main ...

Provantage Media Group has big plans for 2016. And it has started with three acquisitions, which are currently in progress. ...