Tag: media agencies

South African agency The MediaShop will be joining a new central holding company Park Advertising, along with newcomer sister agency, ...

In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.

A wrap of media stories from around the world.

Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...

Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...

The role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...