Tag: media agency

For much of my early career in creative agencies, media partners felt like distant cousins. They were briefed separately, looped ...

The media agency landscape in South Africa and broader Africa is undergoing a transformation. Digital innovation, AI integration, mobile-first consumer ...

Is the role of a media strategist getting easier and less complex, or are media strategists becoming 'innovation-averse'?  Stop, go ...

In early 2023, Rogerwilco reached a breaking point. Caught in a draining, months-long process of potentially selling the agency, we ...

The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing ...

The IAS Media Assurance Masterclass Series reveals 70% of procurement professionals are overwhelmed by marketing contracts while agencies quietly exploit ...