I influence you, therefore I am… but should you be?
Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not ...
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Tag: media agency
The Hotseat: Ready for an ‘incredible adventure’
Federico de Nardis recently took over the role of CEO of GroupM Sub-Saharan Africa, overseeing operations and development for 24 ...
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The MediaShop joins newcomer sister agency in new Park Advertising company
South African agency The MediaShop will be joining a new central holding company Park Advertising, along with newcomer sister agency, ...
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Celebrating our sponsors for 10 years of MOST
With just over a month to go before the 10th Annual MOST Awards, more sponsors have come on board to ...
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Three reasons why programmatic media buying is effective for marketers
As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used ...
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World of media: UN responds to Trump’s news media comments, MediaCom retains Shell account
A wrap of media stories from around the world.
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