Tag: media agency

Each campaign has to start with one thing. It’s called ‘the brief’. And no, I’m not talking about your boyfriend’s ...

Advertisers’ preference for going with specialist or full service agencies may be based on finances, personal beliefs, the latest trends ...

Media negotiations are a serious business involving high stakes and equally high pressures, experienced by all parties – marketers, media ...

A meeting interspersed with personal attacks epitomised the Marketing Association of South Africa (MASA) meeting held last week in Sandton. ...

The MOST awards field research has been extended to 15 July 2013, due to under-representation of some media agencies and ...

As of today the MOST Awards 2013 surveys are live. More than 200 media owners, media agencies and marketers are ...