Tag: media buying

As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used ...

The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad ...

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.

Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection ...

I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...