Tag: media buying

Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection ...

I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...

Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...

It is too early to tell whether programmatic as a way of buying will take over completely, but we can ...

The rapid adoption of technology has changed the way most consumers are engaging with brands in a digital world. Marketers ...

Reach, frequency and time-spent are terms that are frequently bandied about at media agencies. Working out engagement efficiency formulas allows ...