New media, old thinking: Is the industry evolving or stuck?
The Advertising Media Association of South Africa (AMASA), in strategic partnership with the Gordon Institute of Business Science (GIBS), hosted ...
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Tag: media buying
Precision, personalisation and performance
In today’s fragmented media landscape, the need for precision, personalisation, and performance has never been more critical. Advertisers are under ...
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Let’s go All In on smart developments
Artificial is exactly what it is 😉, but you still need to sprinkle in the intelligence, right? In the whirlwind ...
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Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social ...
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Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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30-second spots aren’t dead
Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? ...
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