Time to heed P&G’s call to fundamentally change TV ad buying?
P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers ...
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Tag: media buying
The rise and fall of out of home during Covid-19
Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high ...
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Julie Dunstan promoted to Deputy Media Director at Mediology
Less than a year after joining media and digital marketing agency Mediology, Julie Dunstan (50) has been promoted to Deputy ...
Read moreDetailsInnovation, data, strategy: What makes a media agency most attractive?
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to ...
Read moreDetailsTake a drive towards a programmatic DOOH ‘pDOOH’ future
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, ...
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The gradual shift from age and gender to audiences
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...
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