Take a drive towards a programmatic DOOH ‘pDOOH’ future
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, ...
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Tag: media buying
The gradual shift from age and gender to audiences
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...
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Five reasons SA brands and agencies need a media buying agency that’s an expert in Africa
Understanding the ins and outs of paid media can be challenging for most business owners venturing into the rest of ...
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Exponential Interactive announces VDX.tv is expanding into international markets
Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international ...
Read moreDetailsThe real difference between agencies and consultants
Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of ...
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Platform-driven TV advertising is mainstreaming, finally
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...
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