Convincing the client in an ever changing environment of the best possible means of getting the message across is getting tougher and clients are demanding innovation on every campaign, says... Read more
The rapid growth of digital media over the past 10 years has completely reshaped the media planning landscape, challenging the way that media planners used to think as they rolled out the ad... Read more
My rare sorties into the realm of watching TV soapies have lead me to conclude that nothing really happens and that you need only watch one episode a week to keep up to date with events. Unt... Read more
It’s all about the DNA of an agency. It’s pointless connecting the strands of your company – no matter who has the more sizeable shareholding – to another whose ethos doesn’t meld with yours... Read more
Community radio has experienced a tough year as advertisers cut their community budgets to sustain their commercial budgets for TV and radio. But there has also been growth in new advertiser... Read more
In just eight years, we will enter the third decade of the 21st century. What will the media advertising industry look like then? Who will be running the media agencies? Will media buying be... Read more
