Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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Tag: media planning
Getting the best out of a radio advertising strategy
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.
Read moreDetails![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Out of home media strategy becomes consumer-centric rather than media-centric
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed ...
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The big opportunity: How to grow brands in a tough economy
Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during ...
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A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
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