The use of video in digital marketing is exploding. ComScore estimates that 84% of the US population now consumes video content online. Video viewing on PCs alone has grown by 60% since 2011... Read more
Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home because you are so... Read more
Google’s retargeting model has proved effective on single platforms, but the next step in creating real links between brands and users is multi-platform retargeting. One of the biggest probl... Read more
Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and perhaps, most importantly, a lot of patience and hard work. It can be a ti... Read more
The death of print/TV/magazines has been in the headlines for sometime in South Africa and around the world. Certainly the threat seems to be more real outside of our continent than in it. R... Read more
Digital media planning has been given a boost with the announcement for the Digital Media and Marketing Association that audience data provided by its official measurement provider Effective... Read more
