Tag: media planning

AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...

I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and ...

Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...

OPINION: The world is changing before our very eyes, yet too often as a media strategist you remain doing what ...

Today I watched a thought-provoking Persil Ad called 'Free The Kids'. The video looks inside the minds of prison inmates ...

I recently spent time at Re:Think, the Advertising Research Foundation’s annual conference on the latest developments and innovations in advertising and ...