Tag: media planning

Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media ...

What was the most disruptive influence on media over the past 10 years and what will have the greatest impact ...

At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...

While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...

Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...