Measure people not ships
A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the ...
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Tag: media planning
Real-time programmatic power changing media planning and buying
The rapid adoption of technology has changed the way most consumers are engaging with brands in a digital world. Marketers ...
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Numbers by accountability: Adding up reach, frequency and time spent
Reach, frequency and time-spent are terms that are frequently bandied about at media agencies. Working out engagement efficiency formulas allows ...
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Busting the myth of ‘seasonality’ in TV viewing
The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we ...
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Simplification of the datascape and mediascape
Being an ad guy at heart, and one who specifically grew out of media, I love seeing the role of ...
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The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
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