Tag: media planning

The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to ...

I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...

Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...

It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at ...

One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...

The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...