Call for papers for the 17th PAMRO All Africa Media Research Conference
The deadline to submit papers for the 17th PAMRO meeting and conference has been extended. PAMRO (Pan African Media Research ...
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Tag: media research
In tough times, retailers must become ‘masters of the local’
Retailers account for some 44% of newspaper advertising revenue, according to Nielsen’s Ad Dynamix report for the 12 months ending ...
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An invitation: OMC launches outdoor industry audience research
The Out of Home Measurement Council has announced the long awaited launch of the Outdoor Industry Audience Research. A panel ...
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Briefly… OOH media owner launch of audience research changes
The OOH media owner pre-launch (previously scheduled for the 11 May) has been postponed. All owners are now invited to ...
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Down to the ROOTS of Sandton and its consumers
After three years, the results of Spark Media's latest ROOTS research have been released. Britta Reid decided to take a deep ...
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Customer-centric strategy in the Age of the Customer
We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...
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