The demise of the channel specialist and the rise of the high-impact planner
Media agencies have built highly successful businesses over many years by hiring specialists. There would be a TV planner, a ...
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Tag: media strategists
The unsung heroes of the advertising mix
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...
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The Naming of Media Rooms (with apologies to Henry Reed)
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to ...
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Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
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