Why 71% of manufacturers in the MEA region are pursuing a digital-first approach to business
The manufacturing sector in the Middle East and Africa region is entering a new era of digital innovation.
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Tag: media
Brand advertising vs mental availability
Brands must ensure that their advertising aligns with their values and communicate them consistently across all channels.
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No intent, no transformation
The year is 2023 and it’s the 70th anniversary of the Cannes Lion awards, the respected global benchmark for creative ...
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10 tips for building a red-hot paid digital strategy
There are so many marketing messages competing for eyeballs online, so how can you make yours stand out and deliver ...
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Maximising ad performance during load shedding
Dentsu has announce the launch of a ground-breaking new AdTech solution, NightVision, set to revolutionise the advertising industry in South ...
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New prime time telenovela Isitha The Enemy set to launch in May
Black Brain Pictures has announced the launch of a new primetime family-oriented telenovela on e.tv titled Isitha - The Enemy.
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