Audio strategy: Ours for the taking
In the present zeitgeist, there is an incredible opportunity for audio growth and advertising – if we’re savvy enough to ...
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Tag: media
Four things to know about the future of media and entertainment
The media and entertainment industry, which saw a contraction in revenues due to the pandemic, is projected to rebound strongly ...
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Understanding SEM segmentation: New free book from E+I
If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it ...
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How to spot a creative content opportunity, promote brand relevance and drive change
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...
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Gamification, a new level of engaging with your brand audience
By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that ...
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AGENCY SCOPE South Africa: Responding to industry desire to raise the bar
The fourth edition of AGENCY SCOPE South Africa 2021/2022 is moving rapidly along towards disclosing the analysis industry leaders have ...
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