Tag: media

Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...

Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to ...

Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media ...

The global advertising industry is currently experiencing a renaissance in the digital OOH space and while Covid-19 may not be ...

We all know the phrase ‘business as usual’. But should it really be business as usual even during a crisis ...

It’s almost instinctive to latch onto phrases like ‘changed forever’ and ‘never be the same’, but for those of us ...