Time to get ‘phygital’ as it’s digital or die…
Covid-19 has sped up the world and if you have been ignoring this warning up until now, you and your ...
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Tag: media
Media measurement and AVE values: here’s why it’s still a thing
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...
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The dichotomy of digital in 2021: an industry galvanised by Covid-19
The stakeholders in the digital marketing ecosystem need to pull together to face its challenges and capitalise on opportunities.
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Seven Days on Twitter: Decuplets, diamonds and a tidal wave of #Covid19
If I began this story by telling you that we had 10 babies born and unborn and that there are ...
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PMG invests in human capital with the appointment of Chris Hitchings
Provantage Media Group has bolstered its senior management team with the key appointment of media industry veteran Chris Hitchings.
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The changing face of youth media consumption
Consumption habits have changed tremendously, especially as new technologies have infiltrated modern life in a variety of different ways.
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