World of Media: Condé Nast targets consumer experiences, Sky to double down on original content, Who will pay for digital news?
The Media Online's weekly round-up of need-to-know, global media stories
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Tag: media
Winners of the 2019 Sunday Times Gen Next Awards
The youth have made their voices heard, picking their Coolest brands, in the 2019 Sunday Times Gen Next Awards. Here ...
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Inside the workings of the Publicis Machine
Publicis Machine has been making headlines this year, winning accounts, appointing a new managing director and creating innovative campaigns.
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The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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‘Black Mirror’: A fascinating but disturbing TV series
While Black Mirror seems to unfold in the near future, the show depicts worrying current trends. Its creator, Charlie Brooker, ...
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Is political confidence a determinant of consumer spending?
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power.
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