What drives effective marketing?
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 ...
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Tag: media
WPP adds to AI investment with acquisition of InfoSum
WPP has been very busy. The global media holding company has bought InfoSum, a data collaboration platform. WPP recently inked ...
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Do brands need to disclose when they’re using AI?
If you’ve been around literally anything or any human lifeform in the past year, you’ve heard about AI. Especially if ...
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Life and strategy
It feels like a lifetime ago that I naively committed to delivering a newsletter every two weeks. How I assumed ...
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Deepfakes: South Africa’s new digital threat
Imagine waking up to a video of the President announcing a national emergency that never happened. Or a CEO admitting ...
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Media Moves: Publicis Groupe Africa welcomes new Le Cubs, Roger Goode joins Good Hope FM, FAME Week Africa announces free access Buyers Badge
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Fuelling the ...
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