Mobile must prove its mettle to be taken seriously in the marketing mix
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller ...
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Tag: mobile advertising
We don’t need digital disrespect!
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction ...
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Viewability of digital adverts under scrutiny
The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted.
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Will mobile become the dog wagging TV advertising’s tail?
Mobile will dominate how TV advertising is targeted, measured and optimised well before it dominates TV in share of ad ...
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Yes you can reach consumers through first, second and third screens
Watching TV used to be straightforward: turn on set, sit down, choose channel. Today, millions of viewers may still tune ...
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Insights into fake news, and mobile advertising (Videos)
Michael Bratt chatted to three of the speakers at Interactive Advertising Bureau of South Africa's Digital Summit 2017, to find out more ...
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