Gamification adds new dimension to mobile advertising
Brands are constantly looking for new ways to showcase their offerings to the world. One company, Digitata Insights, has introduced ...
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Tag: mobile advertising
Ad blocking and the online publisher
With almost 620 million users worldwide, the application of ad blockers continues to grow exponentially, representing another major hurdle for ...
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In the world of video advertising screen size doesn’t matter
In a recent global survey, the majority of those surveyed agreed watching video on mobile devices was convenient. Increasingly the ...
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Creative still an afterthought on mobile
During Loeries Creative Week, I attended the Mobile Marketing Association Forum and one of the things that really struck me ...
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MMA SA unveils Smarties 2016 winners
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, ...
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Facebook on young talent: Connecting, we can create anything
In line with their commitment to developing and promoting young creative talent, Facebook is sponsoring the Student category of The ...
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